Digital Entrepreneurship: Management, Systems and Practice
Cambridge University Press
Edition: New, 1/6/2022
EAN 9781108845519, ISBN10: 1108845517
Hardcover, 260 pages, 22.9 x 15.2 x 1.6 cm
Language: English
A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts. Part I focuses on strategy and management issues, guiding readers through the theory and practice of building, implementing and growing new digital ventures and outlining the skills that are necessary for digital entrepreneurs to succeed and lead. Part II focuses on digital business systems, describing the main technological aspects that support and comprise the core infrastructure for digital entrepreneurship, including social media and the Internet of Things. Finally, Part III provides analyses of three core industries in which digital ventures are particularly important: fintech, manufacturing and fashion. Digital Entrepreneurship will appeal to students and researchers in the areas of digital strategy/innovation and information systems management. It will also be of interest to practitioners looking to develop or innovate digital ventures.
Part I. Strategy and Management
1. Digital Entrepreneurship and Digital Business
2. Digital Entrepreneurship and Innovation
3. Digital Entrepreneurship and Digital Marketing
4. Digital Entrepreneurship Education and Skills
Part II. Digital Business Systems
5. Digital ICT Challenges for Digital Entrepreneurship
6. Digital Entrepreneurship and the Social Media
7. Digital Entrepreneurship and the Internet of Things
8. Digital Entrepreneurship and Blockchain
Part III. Industries
9. Fintech
10. Manufacturing
11. Fashion
12. Conclusion.