Dynamics of International Business: Asia-Pacific Business Cases

Cambridge University Press, 6/26/2013
EAN 9781107675469, ISBN10: 1107675464

Paperback, 264 pages, 25.4 x 17.8 x 1.4 cm
Language: English

Dynamics of International Business: Asia-Pacific Business Cases brings the challenges and complexities of the contemporary international business environment into the classroom. These authentic case studies, based on recent research and events, enable students to engage with the economic, social, political and intercultural factors that impact on international business and understand how these factors are addressed in the real world. Designed to facilitate a problem-based learning approach, the cases in this book: • draw on a diverse range of businesses and industries – from seafood to video games to renewable energy • illustrate fundamental themes and concerns within global business, including ethics, sustainability, emerging markets and cultural and legal differences • span many countries across the Asia-Pacific region • include discussion questions that encourage students to apply international business theory in the context of realistic scenarios • include references and suggestions for further reading. Extra resources for instructors, including case synopses and learning objectives, are available on the companion website at www.cambridge.edu.au/academic/internationalbusiness.

Part I. The Environment of International Business
1. AWB and the Iraqi oil-for-food scandal
just a cost of doing business? Peter K. Ross
2. Walking the blurry line in China
negotiating deals and staying out of jail Cheryl Rivers
3. The feasibility of solar energy in el Junco Julie Rowney and Alejandro Cisneros
4. Colombian coffee
issues of sustainability? Christina Stringer and Adriana Roldán-Pérez
5. Preserving paradise
Shell's sustainable development programs in the Philippines Raymund B. Habaradas
Part II. Strategy and Entrepreneurship in International Business
6. Dewak
the positioning and growth of a born global software firm from a developing country Sascha Fuerst
7. Qingdao Applied Chemistry Company (Kingking)
pivoting into a new global strategy Henry T. Tsuei and Manuel Serapio
8. Bangkok Dusit Medical Services Public Company Limited
healthy international expansion Pachsiry Chompukum and Chintana Bunbongkarn
9. The growth and internationalisation of Geely – the Chinese car manufacturer Cindy Qin, Prem Ramburuth and Yue Wang
10. Parking Creators International Massoud Saghafi
11. Tasty Southern Seeds Jessica Smart and Andre M. Everett
12. Introducing innovations in education
the Ateneo Graduate School of Business Asuncion Sebastian
Part III. Managing People in International Business
13. John Parker's expatriate experiences in China Cindy Qin and Prem Ramburuth
14. Dilemmas in working across cultures
Arun in a conundrum Amanda Budde-Sung
15. Working in Chinese firms Haina Zhang and Andre M. Everett
16. Losing touch with the context
the story of Ravinaki Resort in Fiji Sally Anne Gaunt and Dan V. Caprar
17. Foxconn
the complexity of quality control in a Chinese context Shih-wei Hsu, Maris Farquharson and Anders Örtenblad
18. Quality through culture
organisational development at New American Ice Cream Diana Ruwhiu and Graham Elkin
Part IV. Operation in International Markets
19. Learning from experience
purchasing industrial machinery from China Sergio Biggemann and Andre M. Everett
20. Country of origin labelling and the New Zealand seafood industry Glenn Simmons, Christina Stringer and Eugene Rees
21. Ubisoft
competing in the global video gaming industry Eliseo A. Aurellado
22. Taobao vs. eBay
the fight between a local nobody and a global giant Zhu Hang, Chai Wenjing, Su Xing and Wu Ziwei
23. The internationalisation of COSCO and its investment in New Zealand Yan Shi, Christina Stringer and Gloria Lan Ge
24. Developing education exchanges between China and the West
the case of Bricknowledge and Mericia William X. Wei, Kimberley Howard and Evan Goodwin.

Advance praise: 'It is not often that a case collection provides the depth, scope and clarity that make it a useful companion for both teaching and research. This collection does just that, providing an interdisciplinary lens with which to observe, reflect on, and, most importantly, understand complex business problems, in particular in the Asia-Pacific region.' Oded Shenkar, Ford Motor Company Chair in Global Business Management, Ohio State University