European Broadcasting Law and Policy (Cambridge Studies in European Law and Policy)
Cambridge University Press, 10/18/2007
EAN 9780521848978, ISBN10: 0521848970
Hardcover, 388 pages, 22.9 x 15.2 x 2.5 cm
Language: English
Originally published in English
European broadcasting policy has attracted attention from many disciplines because it has dual nature: cultural and commercial. This book offers a detailed treatment of European broadcasting law, set against an overview of policy in this area. In this respect the authors identify tensions within the EU polity as regards the appropriate level, purpose and mechanism of broadcast regulation. Key influences are problems of competence, the impact of changing technology and the consequences of increasing commercialisation. Furthermore, the focus of the analysis is on the practical implications of the legal framework on viewers, and the authors distinguish both between citizen and consumer and between the passive and active viewer. The underlying question is the extent to which those most in need of protection by regulation, given the purpose of broadcasting, are adequately protected.
Part I
1. Introduction
2. The value and functions of the broadcast media
protecting the citizen viewer
3. Regulation and the viewer in a changing broadcasting environment
4. Union competence
5. European broadcasting policy
Part II
6. Access
7. Media ownership
impact on access and content
8. Jurisdiction, forum shopping and the 'race to the bottom'
9. Advertising placement and frequency
balancing the needs of viewers and commercial interests
10. Negative content regulation
11. Positive content regulation
Quotas
12. Privatisation of sport and listed events
13. State aid
constraints on public service broadcasting
Part III
14. Conclusions.