Global E-Commerce: Impacts of National Environment and Policy

Cambridge University Press
Edition: Reissue, 8/22/2011
EAN 9781107403468, ISBN10: 1107403464

Paperback, 468 pages, 22.9 x 15.2 x 3 cm
Language: English

Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the efficiency, effectiveness, and competitiveness of firms, it is also increasing the complexity of their environments as they have to deal with more business partners and also face greater competition from other firms. This incisive analysis of the diffusion and impact of e-business provides academic researchers, graduates, and MBA students with a solid basis for understanding its likely evolution.

Preface
1. Globalization and national diversity
e-commerce diffusion and impacts across nations Kenneth L. Kraemer, Jason Dedrick and Nigel Melville
2. The United States
adaptive integration versus the Silicon Valley Model Jason Dedrick, Kenneth L. Kraemer, John L. King and Kalle Lyytinen
3. France
an alternative path to internet-based e-commerce Eric Brousseau and Bruno Chaves
4. Germany
a 'fast follower' of e-commerce technologies and practices Wolfgang Konig, Rolf Wigand and Roman Beck
5. Japan
local innovation and diversity in e-commerce Dennis Tachiki, Satoshi Hamaya and Kou Yukawa
6. China
overcoming institutional barriers to e-commerce Zixiang (Alex) Tan and Ouyang Wu
7. Taiwan
diffusion and impacts of the internet and e-commerce in a hybrid economy Tain-Jy Chen
8. Brazil
e-commerce shaped by local forces Paulo Bastos Tigre
9. Mexico
global engagement driving e-commerce adoption and impacts Juan J. Palacios
10. Global diffusion and convergence of e-commerce
cross-country analyses Kevin Zhu, Sean Xu, Kenneth L. Kraemer and Jason Dedrick
Appendix I. Data collection and survey instrument
Appendix II. GEC survey measures by industry sector and firm size
Appendix III. GEC survey measures by country
Index.