Industrial Organization: Markets and Strategies
Cambridge University Press
Edition: 2, 7/30/2015
EAN 9781107687899, ISBN10: 1107687896
Paperback, 822 pages, 24.6 x 19 x 3.5 cm
Language: English
Thoroughly revised according to classroom feedback, Industrial Organization: Markets and Strategies offers an up-to-date and rigorous presentation of modern industrial organization that blends theory with real-world applications and derives implications for firm strategy and competition policy. This comprehensive textbook acquaints readers with the most important models for understanding strategies chosen by firms with market power and shows how such firms adapt to different market environments. The second edition includes new and revised formal models and case studies. Formal models are presented in detail, and analyses are summarized in 'lessons' which highlight the main insights. Theories are complemented by numerous real-world cases that engage students and lead them to connect theories to real situations. Chapters include review questions, exercises, and suggestions for further reading to enhance the learning experience, and an accompanying website offers additional student exercises, as well as teaching slides.
Preface to the second edition
Preface from the first edition
Part I. Getting Started
1. What is 'Markets and Strategies'?
2. Firms, consumers and the market
Part II. Market Power
3. Static imperfect competition
4. Dynamic aspects of imperfect competition
Part III. Sources of Market Power
5. Product differentiation
6. Advertising and related market strategies
7. Consumer inertia
Part IV. Pricing Strategies and Market Segmentation
8. Group pricing and personalized pricing
9. Menu pricing
10. Intertemporal price discrimination
11. Bundling
Part V. Product Quality and Information
12. Asymmetric information, price and advertising signals
13. Marketing tools for experience goods
Part VI. Theory of Competition Policy
14. Cartels and tacit collusion
15. Horizontal mergers
16. Strategic incumbents and entry
17. Vertically related markets
Part VII. R&D and Intellectual Property
18. Innovation and R&D
19. Intellectual property
Part VIII. Networks, Standards and Systems
20. Markets with network goods
21. Strategies for network goods
Part IX. Market Intermediation
22. Markets with intermediated goods
23. Information and reputation in intermediated product markets
Appendix A. Game theory
Appendix B. Competition policy
Solutions to end-of-chapter exercises
Index.