Media, Markets, and Democracy (Communication, Society and Politics)
Cambridge University Press, 12/20/2001
EAN 9780521804356, ISBN10: 0521804353
Hardcover, 392 pages, 22.9 x 15.2 x 2.5 cm
Language: English
Government interventions in media markets are often criticized for preventing audiences from getting the media products they want. A free press is often asserted to be essential for democracy. The first point is incorrect and the second is inadequate as a policy guide. Part I of this book shows that unique aspects of media products prevent markets from providing for audience desires. Part II shows that four prominent, but different, theories of democracy lead to different conceptions of good journalistic practice, media policy, and proper constitutional principles. Part II makes clear that the choice among democratic theories is crucial for understanding what should be meant by free press. Part III explores international free trade in media products. Contrary to the dominant American position, it shows that Parts I and II's economic and democratic theory justify deviations from free trade in media products.
Preface
Part I. Serving Audiences
1. Not toasters
the special nature of media products
2. Public gods and monopolistic competition
3. The problem of externalities
4. The market as a measure of preference
5. Where to? Policy responses
Part II. Serving Citizens
6. Different democracies and their media
7. Journalistic ideas
8. Fears and responsive policies
9. Constitutional implications
Part III. An Illustration
International Trade
10. Trade and economics
11
Trade, culture, and democracy
Conclusion
Postscript
the internet and digital technologies.