The Business of Corporate Learning: Insights from Practice
Cambridge University Press, 3/14/2013
EAN 9781107027008, ISBN10: 1107027004
Hardcover, 244 pages, 22.9 x 15.2 x 1.6 cm
Language: English
Corporate learning functions are now an established part of many of the world's leading multinational firms. In this book, Shlomo Ben-Hur demonstrates how corporate learning can and should have an integral, strategic, role in a company. Based on firsthand experience, Ben-Hur provides a practical guide to setting up or restructuring a corporate learning function within a company, covering its seven key activities. He identifies and elucidates the key decision points in this process. But The Business of Corporate Learning is much more than a 'how-to' guide. For the first time, this book sheds light on the reasons for success or failure in the strategic deployment of corporate learning. Real-world case studies are used to illustrate the potential pitfalls and demonstrate how – when successfully integrated into the company's strategic management system – corporate learning is able to deliver tangible business results.
1. The weight of history
an introduction
2. Creating a corporate learning strategy
how to align components to create coherence and impact
3. Developing learning solutions
linking learning objectives with the methods used to achieve them
4. Delivering learning solutions
technology and pedagogy explained
5. Resourcing learning solutions
people, people, people
6. Demonstrating the value of corporate learning
answering the evaluation conundrum
7. Branding corporate learning
eliciting desire and engagement
8. Governing corporate learning
ensuring oversight and accountability
9. A way forward
creating a context for learning.
Advance praise: 'This book is an insightful master class in how to approach the complex realities of running corporate learning as a business that adds value to an organisation - from strategy to all aspects of execution. Shlomo deals honestly with the politics that so often surround corporate learning. This book is a plea for change; it challenges the profession to rise above the frequent trinity of crisis, complacency and confusion to deliver the fundamental behavioural and performance shifts that organisations need. It provides the map - the question is, does the profession have the skill and will to navigate it?' Stephanie Bird, Director, HR Capability, Chartered Institute of Personnel and Development (CIPD)