Adapting Bestsellers: Fantasy, Franchise and the Afterlife of Storyworlds (Elements in Publishing and Book Culture)
Cambridge University Press, 1/2/2020
EAN 9781108731089, ISBN10: 1108731082
Paperback, 75 pages, 17.8 x 12.7 x 1.4 cm
Language: English
Originally published in English
This Element looks at adaptations of bestselling works of popular fiction to cinema, television, stage, radio, video games and other media platforms. It focuses on 'transmedia storytelling', building its case studies around the genre of modern fantasy: because the elaborate storyworlds produced by writers like J. R. R. Tolkien, J. K. Rowling and George R. R. Martin have readily lent themselves to adaptations across various media platforms. This has also made it possible for media entertainment corporations to invest in them over the long term, enabling the development of franchises through which their storyworlds are presented and marketed in new ways to new audiences.
1. Introduction
adaptation, franchise and modern fantasy
2. The afterlife of modern fantasy
3. Adapting J. R. R. Tolkien
4. J. K. Rowling and the Potterverse
5. George R. R. Martin and HBO's Game of Thrones.