An Introduction to Communication
Cambridge University Press, 10/11/2018
EAN 9781316606919, ISBN10: 1316606910
Paperback, 322 pages, 24.4 x 18.8 x 1.5 cm
Language: English
Prioritizing brevity and clarity, this textbook introduces the study of communication through examples and applications of communication in a variety of contexts. With a unique focus on diversity and the impact of culture, each chapter opens with a case study that identifies a communication challenge, which the chapter addresses throughout, and concludes with questions that respond to that challenge. A consistent, organized structure with numerous features including fundamental issues, questions for understanding and analysis, theoretical insight (examining a particular relevant theory), and a skill set section, easily guides you through the foundations of the study of communication. Cross-referencing between chapters demonstrates the multidimensional nature of communication and the everyday talk sections demonstrate how each topic relates to technology, the workplace, or health issues. Offering a wealth of diverse examples from students' personal, professional, and online lives, this book teaches skills allowing students from all academic backgrounds to understand communication.
1. The communication process
2. Culture and communication
3. Perception, the self, and communication
4. Verbal and nonverbal communication
5. Listening and responding
6. Interpersonal and relational communication
7. Communication in small groups and organizations
8. Social/mass media and communication
9. Preparing and composing speeches
10. Audience analysis and speech delivery.