Creating New Markets in the Digital Economy: Value And Worth
Cambridge University Press, 2/20/2014
EAN 9781107627420, ISBN10: 1107627427
Paperback, 258 pages, 22.9 x 15.2 x 1.5 cm
Language: English
Creating New Markets in the Digital Economy looks at how digitisation is radically changing the way we buy and experience products and services. Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity, including the need to design and scale future business models to better fit 'lived lives', creating value as well as increasing worth so that new markets can emerge. The book provides a conceptual framework and practical advice to equip readers with the knowledge they need to develop future products and services that take advantage of connectivity and serve contexts better. With its accessible language, numerous case examples and illustrations to illuminate challenging concepts, this book is an important resource for business leaders, entrepreneurs and policy makers, as well as students of service science, business and engineering.
Preface
1. Introduction and impact of digitisation on markets
2. Back to basics - what is value?
3. Value and context
4. Lifting the lid off context
the contextual experience
5. Value and exchange
6. Rise of the digital economy
7. Back to basics in value creation - a theory of latent demand
8. Value propositions and new business models
9. Creating viability and worth
10. Markets, digital labour and new economic models
Postscript
Bibliography
Index.