How to Price: A Guide to Pricing Techniques and Yield Management
Cambridge University Press
Edition: Illustrated, 4/24/2008
EAN 9780521715645, ISBN10: 0521715644
Paperback, 448 pages, 25.4 x 17.8 x 2.6 cm
Language: English
Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics.
1. Introduction to pricing techniques
2. Demand and cost
3. Basic pricing techniques
4. Bundling and tying
5. Multipart tariff
6. Peak-load pricing
7. Advance booking
8. Refund strategies
9. Overbooking
10. Quality, loyalty, auctions, and advertising
11. Tariff-choice biases and warranties
12. Instructor and solution manual.