International Business
Cambridge University Press
Edition: 9, 9/16/2021
EAN 9781108476744, ISBN10: 1108476740
Hardcover, 588 pages, 24.9 x 19.6 x 3 cm
Language: English
Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful participants in the global business place. This edition brings greater focus on Asia and emerging markets, as well as Brexit, the impact of COVID-19 on business and the importance of technology and the digital space to international business practice. Through its discussion and analysis, the book guides students to a greater understanding of contemporary business issues and helps them to develop new tools of analysis. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small- and medium-sized firms, and social responsibility.
Part I
1. The International Business Imperative
2. Trade and Investment Policies
3. The Essence of Culture
4. Politics and Law
Part II
5. Financial Management
6. Developing and Emerging Markets and Their Integration
7. Building Data and Knowledge
8. Entry and Expansion
Part III
9. International Marketing
10. Services
11. International Supply-Chain Management
12. Managing Globally
Part IV
13. Ownership, Governance, and Sustainability
14. Digital Contributions for International Business
15 The Future and the Soul of International Business.