International Business Strategy: Rethinking the Foundations of Global Corporate Success
Cambridge University Press
Edition: 3, 9/23/2021
EAN 9781108488037, ISBN10: 110848803X
Hardcover, 675 pages, 24.1 x 17.1 x 3.2 cm
Language: English
Originally published in English
Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The discussion also includes unique commentaries on seventy-four seminal articles published in the Harvard Business Review, the Sloan Management Review, and the California Management Review over the past four decades, demonstrating how the key insights can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. This third edition has been thoroughly updated and features new sections on multinational entrepreneurship, strategic challenges in the new economy, and international business strategy during globally disruptive events, including the COVID-19 pandemic. Students will benefit from updated case studies, improved learning features, and a wide range of online resources.
List of figures
List of tables
About the authors
Foreword from Jean-François Hennart
Acknowledgements
List of abbreviations
Walkthrough
Introduction and overview of the book's framework
Part I. Core Concepts
1. Conceptual foundations of international business strategy
2. The critical role of firm-specific advantages
3. The nature of home country location advantages
4. The problem with host country location advantages
5. Combining firm-specific advantages and location advantages in a multinational network
Part II. Functional Issues
6. International innovation
7. International sourcing and production
8. International finance
9. International marketing;10. Managing managers in the multinational enterprise
Part III. Dynamics of Global Strategy
11. Entry mode dynamics 1
Foreign distributors
12. Entry mode dynamics 2
Strategic alliance partners
13. Entry mode dynamics 3
Mergers and acquisitions
14. The role of emerging economies
15. Emerging economy multinational enterprises
16. Multinational entrepreneurship
17A. International strategies of corporate social responsibility
17B. International strategies of corporate environmental sustainability
Conclusion
The true foundations of global corporate success
Notes
Index.