Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation
Cambridge University Press, 9/10/2020
EAN 9781108742900, ISBN10: 1108742904
Paperback, 420 pages, 23.5 x 16.5 x 2.5 cm
Language: English
Originally published in English
This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.
Part I. Introduction
1. Setting the stage
Introduction to the study of creativity
2. Creativity
What it is
Part II. Analytic Thinking in Creativity
3. Problem solving
4. Case studies of creativity
the universality of creativity
5. Analogical thinking in problem solving and creativity
Part III. The Question of Extraordinary Thought Processes in Creativity
6. How do you get to Carnegie hall? Practice, talent, and creativity
7. Insight in problem solving and creative thinking
8. The question of unconscious processes in creative thinking
9. Genius and madness
Part IV. The Psychometrics of Creativity
Can We Identify Creative People?
10. Testing for creativity
divergent thinking, executive functioning, and creative thinking
11. The search for 'the creative personality'
Part V. The Bigger Picture
12. Two confluence theories of creativity
Part VI. The Neuroscience of Creativity
13. The neuroscience of creativity.