Shipping Strategy: Innovating for Success
Cambridge University Press, 7/23/2009
EAN 9780521761499, ISBN10: 0521761492
Hardcover, 294 pages, 22.9 x 15.4 x 2.6 cm
Language: English
The shipping industry has an impact on each and every one of us every day. Ships transport the food we eat, the clothes we wear, the cars we drive, the materials used to build our homes, and the fuel that heats them. Yet traditional shipping companies - ones that combine various aspects of shipping under one organizational roof - are on the decline. They are gradually being replaced by new, more specialized companies with more strategic clarity and managerial focus. In Shipping Strategy Peter Lorange draws on his extensive experience in the shipping industry to show how companies can adapt to the fast-moving and volatile world of maritime business by devising strategies for future success, including specialization and innovation.
List of exhibits
Foreword
Acknowledgements
Part I. World Shipping
The Context
1. Drivers of change in the shipping industry
2. Major shipping markets
3. Shipping freight rates
4. Shipping industry clusters
Part II. Strategic Archetypes in Shipping
5. Specialized strategies
6. Owning steel
7. Using steel
8. Operating steel
9. Innovating around steel
Part III. The Firm's Portfolio Strategy
10. Portfolio management
11. Risk and revenue management
Part IV. In Conclusion
12. Two unique issues in shipping - family and governance
13. In the end … a question of management capabilities
Bibliography
Index.
'Shipping Strategy draws upon Peter Lorange's unique experience as an innovator in the worlds of academia and shipping. He has been a successful ship-owner as well as President of IMD, the leading European business school for executive development. Dr Lorange is a globalist and shipping is the most global industry of all. He communicates in a very concrete and practical manner about how the complexities of a global business environment can be turned into a platform for success through the development of focused strategies that enable simplification and scalability through specialization. Strategic clarity enables identification and control of the critical success factors across the full range of strategic options. It enables successful execution in a very dynamic business environment. The combination of creativity, courage, discipline, professionalism and stamina that characterize the innovators and entrepreneurs in shipping is highlighted by Dr Lorange who has unique knowledge from personal interaction with so many of the strong personalities in the industry.' Paul L. Eckbo, Chairman and CEO of the Marsoft Group