The Art of Strategy: Sun Tzu, Michael Porter, and Beyond
Cambridge University Press, 8/9/2018
EAN 9781108470308, ISBN10: 1108470300
Hardcover, 332 pages, 23.5 x 15.7 x 1.9 cm
Language: English
When it comes to strategy, how should we define victory? For centuries, Eastern and Western thinkers have grappled with this question, offering different answers. What can we learn from this difference? In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This unlikely combination of thinking suggests an innovative extension of our understanding and practice of strategy, which will appeal to scholars, students, practitioners and general readers with an interest in strategy. By aligning the perspectives of these two great thinkers, Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders, and this requires a more efficient approach to strategy.
Introduction
1. Getting started
overall assessment
1.1. Sun Tzu
five elements for laying plans
1.2. Porter
diamond model for analyzing competitiveness
1.3. The integration of Sun Tzu and Porter
1.4. Military case
Japanese attack on Pearl Harbor
1.5. Business case
Sony's experience with the Walkman
1.6. Conclusion and implications
2. Economic consideration
2.1. Sun Tzu
swift victory and local procurement in waging war
2.2 Porter
value chain analysis in aligning activities
2.3. The integration of Sun Tzu and Porter
2.4. Military case
Napoleon's invasion of Russia
2.5. Business case
Hyundai Motor's global strategy
2.6. Conclusion and implications
3. Avoiding competition
3.1. Sun Tzu
complete victory by strategic attack
3.2. Porter
five forces model for selecting the most attractive industry
3.3. The integration of Sun Tzu and Porter
3.4. Military case
Genghis Khan's terror strategy
3.5. Business case
the changing attractiveness of the mobile phone industry
3.6. Conclusion and implications
4. Competitive positioning
4.1. Sun Tzu
easy victory through tactical positioning
4.2. Porter
generic strategy for advantageous positioning
4.3. The integration of Sun Tzu and Porter
4.4. Military case
Soviet's victory in the Battle of Stalingrad
4.5. Business case
Toyota's changing position in automobile industry
4.6. Conclusion and implications
5. Enhanced advantage
5.1. Sun Tzu
synergies from the combination of Cheng (Normal) and Chi (Abnormal)
5.2. Distinguishing operational effectiveness (OE) and strategic positioning (SP)
5.3. The integration of Sun Tzu and Porter
5.4. Military case
the US failure in the Vietnam War
5.5. Business case
Walmart's cost leadership strategy
5.6. Conclusion and implications
6. Unique positioning
6.1. Sun Tzu
avoiding enemy's strengths and attacking their weaknesses
6.2. Porter
choosing trade-offs for strategic fit
6.3. The integration of Sun Tzu and Porter
6.4. Military case
Hannibal's victory at Cannae
6.5. Business case
Southwest Airlines' unique positioning
6.6. Conclusion and implication
7. Overcoming disadvantages
7.1. Sun Tzu
turning the devious (disadvantage) into the direct (advantage)
7.2. Porter
turning corporate social responsibility (CSR) to creating shared value (CSV)
7.3. The integration of Sun Tzu and Porter
7.4. Military case
the long march of the Red Army
7.5. Business case
Nestlé's CSV activities in India
7.6. Conclusion and implications
8. Strategic flexibility
8.1. Sun Tzu
variation of tactics
8.2. Porter
consistency and changes in business strategy
8.3. The integration of Sun Tzu and Porter
8.4. Military case
the victory of the Greeks in the Trojan War
8.5. Business case
Haier's successful transition through changes in its business strategy
8.6. Conclusion and implications
9. Extended strategies
9.1 Sun Tzu
troop deployment and enemy investigation
9.2. Porter
extended generic strategies
9.3. The Integration of Sun Tzu and Porter
9.4. Military case
Han Xin's victory in the Battle of Jingxing
9.5. Business case
Tata Motor's failure in Tata Nano
9.6. Conclusion and implications
10. Location advantage
10.1. Sun Tzu
exploitation of the terrain advantages
10.2. Porter
cluster development for improving location advantage
10.3. The integration of Sun Tzu and Porter
10.4. Military case
Admiral Yi's victory in the Battle of Myeongnyang
10.5. Business case
the competitiveness of Silicon Valley
10.6. Conclusion and implications
11. International strategy
11.1. Sun Tzu
expeditionary strategy in the enemy territory
11.2. Porter
configuration-coordination model for firms' internationalization
11.3. The integration of Sun Tzu and Porter
11.4. Military case
the UN Forces' victory in the Battle of Incheon
11.5. Business case
Starbucks' success in China
11.6. Conclusion and implicati