The Cambridge Handbook of Consumer Psychology (Cambridge Handbooks in Psychology)

Cambridge University Press
Edition: Illustrated, 9/9/2015
EAN 9781107069206, ISBN10: 1107069203

Hardcover, 780 pages, 25.4 x 17.8 x 4.1 cm
Language: English
Originally published in English

Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings, and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology.

Introduction
understanding consumers in the here, the now, and the tomorrow Michael I. Norton, Derek D. Rucker and Cait Lamberton
Part I. Individual Consumer Decision Making and Behavior
1. Consumer happiness and well-being Cassie Mogilner and Michael I. Norton
2. Attitude change and persuasion
past, present, and future Zakary L. Tormala and Pablo Briñol
3. Consumer prediction
forecasted utility, psychological distance, and their intersection Carey K. Morewedge and Hal E. Hershfield
4. Consumer emotions Eduardo B. Andrade
5. Evolution and consumer behavior Vladas Griskevicius and Kristina M. Durante
6. Consumer neuroscience
revealing meaningful relationships between brain and consumer behavior Hilke Plassmann and Uma R. Karmarkar
7. Developmental consumer psychology
children in the twenty-first century Lan Nguyen Chaplin and Paul M. Connell
8. Consuming brands Jill Avery and Anat Keinan
9. User design through self-customization Claudia Townsend, Ulrike Kaiser and Martin Schreier
Part II. Interpersonal and Social Consumer Psychology
10. Identity-signaling behavior David Gal
11. Coping research in the broader perspective
emotions, threats, mindsets, and more DaHee Han, Adam Duhachek and Nidhi Agrawal
12. Power and consumer behavior Derek D. Rucker and Adam Galinsky
13. Social hierarchy, social status, and status consumption David DuBois and Nailya Ordabayeva
14. Word of mouth and interpersonal communication Jonah Berger
15. Gift giving Morgan K. Ward and Cindy Chan
16. Interpersonal influences in consumer psychology
when does implicit social influence arise? Kirk Kristofferson and Katherine White
17. Agency and communion as a framework to understand consumer behavior Didem Kurt and Jeremy Frimer
18. Online social interaction Andrew Gershoff and Ashesh Mukherjee
Part III. Societal Structures
19. Ethical consumption Rebecca Walker Reczek and Julie R. Irwin
20. Government efforts to aid consumer well-being
understanding federal health warnings and disclosures Jeremy Kees, Scot Burton and Craig Andrews
21. Taxes and consumer behavior Christopher Y. Olivola and Abigail B. Sussman
22. Moral and political identity Karen Page Winterich, Vikas Mittal and Karl Aquino
23. The consumer psychology of online privacy
insights and opportunities from behavioral decision theory Leslie K. John
24. Consumers and healthcare
the reluctant consumer Janet A. Schwartz
25. Social class and scarcity
understanding consumers who have less Anuj K. Shah
26. Why should we then share? Collaborative consumption, from theoretical roots to new opportunities Cait Lamberton
27. Globalization, culture, and consumer behavior Carlos J. Torelli and Shirley Y. Y. Cheng.