Advocacy Organizations and Collective Action
Cambridge University Press, 2010-11-25
EAN 9780521198387, ISBN10: 0521198380
Hardcover, 334 pages, 23.2 x 15.6 x 2.2 cm
Advocacy organizations are viewed as actors motivated primarily by principled beliefs. This volume outlines a new agenda for the study of advocacy organizations, proposing a model of NGOs as collective actors that seek to fulfil normative concerns and instrumental incentives, face collective action problems, and compete as well as collaborate with other advocacy actors. The analogy of the firm is a useful way of studying advocacy actors because individuals, via advocacy NGOs, make choices which are analytically similar to those that shareholders make in the context of firms. The authors view advocacy NGOs as special types of firms that make strategic choices in policy markets which, along with creating public goods, support organizational survival, visibility, and growth. Advocacy NGOs' strategy can therefore be understood as a response to opportunities to supply distinct advocacy products to well-defined constituencies, as well as a response to normative or principled concerns.
Advance praise: 'This book brings together a top-flight team of scholars to address the factors that help shape the advocacy activities of international NGOs. Complementing previous research but starting from a different perspective than most, the chapters show that leaders of NGOs must establish their organizations' individual identities, maintain their memberships, and worry about survival. Advocacy strategies are influenced, then, by these concerns as well as by the moral convictions of their members. An important contribution sure to inform as well as provoke.' Frank R. Baumgartner, University of North Carolina, Chapel Hill