ASEAN Champions: Emerging Stalwarts in Regional Integration
Cambridge University Press, 12/15/2016
EAN 9781107569591, ISBN10: 1107569591
Paperback, 260 pages, 22.8 x 15.3 x 1.3 cm
Language: English
With a population of about six hundred million people, and a combined GNP of more than US$ 2.4 trillion, the ASEAN Economic Community (AEC) is set to become the seventh largest economy in the world. Launched in December 2015, the AEC unveiled initiatives to create a single market and production zone, a competitive and equitable region, and integrated links to the global economy. ASEAN Champions seeks to address the role of the strong local firms in regional integration, how these 'champions' succeeded and endured, despite facing adverse circumstances, and the factors that facilitated or impeded their participation in regional integration. The book provides insights for future firm and government-led strategies to enhance the integration process. By complementing current narratives that focus on macroeconomic, socio-political, and trade considerations, Park, Ungson and Francisco offer an enlightening and engaging read, ideally suited to academics and professionals alike.
Part I. The Antecedents of ASEAN Integration
1. Our core arguments
2. Mapping ASEAN integration
3. Toward an ASEAN economic community
Part II. ASEAN Champions
Strategies for Enduring Success
4. Preserving institutional legacy
5. Leveraging market power
6. Pioneering marketing strategies
7. Deepening localization
8. Fostering internationalization
9. Building synergy
10. Nurturing human capital
Part III. Strategic Imperatives and Policy Implications
11. Implications for management and policy
12. Epilogue.