Brand Avatar: Translating Virtual World Branding into Real World Success

Alycia de Mesa
Palgrave Macmillan
Edition: 2009, 2/27/2009
EAN 9780230201798, ISBN10: 0230201792

Hardcover, 197 pages, 25.4 x 15.2 x 2.5 cm
Language: English
Originally published in English