David Garrick and the Mediation of Celebrity
Cambridge University Press, 1/17/2019
EAN 9781108475877, ISBN10: 1108475876
Hardcover, 312 pages, 23.4 x 22.1 x 1.8 cm
Language: English
What happens when an actor owns shares in the stage on which he performs and the newspapers that review his performances? Celebrity that lasts over 240 years. From 1741, David Garrick dominated the London theatre world as the progenitor of a new 'natural' style of acting. From 1747 to 1776, he was a part-owner and manager of Drury Lane, controlling most aspects of the theatre's life. In a spectacular foreshadowing of today's media convergences, he also owned shares in papers including the St James's Chronicle and the Public Advertiser, which advertised and reviewed Drury Lane's theatrical productions. This book explores the nearly inconceivable level of cultural power generated by Garrick's entrepreneurial manufacture and mediation of his own celebrity. Using new technologies and extensive archival research, this book uncovers fresh material concerning Garrick's ownership and manipulation of the media, offering timely reflections for theatre history and media studies.
Introduction
1. A view of London's mediascape, circa 1741–1776
2. Proofs
Garrick's involvement in the mediascape
3. Advertising and brand Garrick
infinite variety
4. A short history of negative publicity
5. Prompting, inside and outside the theatre
Conclusion
Garrick re-collected.