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Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing: 21 (Advances in Business Marketing and Purchasing) (Advances in Business Marketing and Purchasing, 21)

Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing: 21 (Advances in Business Marketing and Purchasing) (Advances in Business Marketing and Purchasing, 21)

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Arch G. Woodside
Emerald Group Publishing Limited, 8/20/2014
EAN 9781784410803, ISBN10: 1784410802

Hardcover, 350 pages, 22.9 x 15.2 x 1.9 cm
Language: English
Originally published in English