Give Yourself a Nudge: Helping Smart People Make Smarter Personal and Business Decisions
Cambridge University Press, 4/23/2020
EAN 9781108715621, ISBN10: 1108715621
Paperback, 274 pages, 22.6 x 15 x 1.8 cm
Language: English
The best way to improve your quality of life is through the decisions you make. This book teaches several fundamental decision-making skills, provides numerous applications and examples, and ultimately nudges you toward smarter decisions. These nudges frame more desirable decisions for you to face by identifying the objectives for your decisions and generating superior alternatives to those initially considered. All of the nudges are based on psychology and behavioral economics research and are accessible to all readers. The new concept of a decision opportunity is introduced, which involves creating a decision that you desire to face. Solving a decision opportunity improves your life, whereas resolving a decision problem only restores the quality of your life to that before the decision problem occurred. We all can improve our decision-making and reap the better quality of life that results. This book shows you how.
1. Nudge yourself to make better decisions
2. Your decisions and your life
3. Making value-focused decisions
4. Defining your decision
5. Identifying your values
6. Creating alternatives
7. Identifying decision opportunities
8. Obtaining authorization to select alternatives controlled by others
9. Becoming a value-focused decision-maker
10. Enhancing the quality of your life
11. Useful perspectives on decision-making
Appendix. Evaluating alternatives and making a decision.