Global Competitive Strategy
Cambridge University Press, 7/26/2007
EAN 9780521880817, ISBN10: 0521880815
Hardcover, 306 pages, 25.4 x 17.8 x 1.9 cm
Language: English
Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this 2007 book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.
List of figures
List of tables
Preface
Acknowledgements
Introduction
the global challenge
1. The global mosaic
2. Global strategic analysis
3. Global competitive advantage
4. Global competitive strategy
5. Global investment strategy
choosing the best mix of transactions and investment
6. The global business organization
7. Lenovo
entering global competition
8. Cemex
making global markets
9. Dairy farm
regional retail strategy
10. Danone
organizing for global competition
Conclusion.
Review of the hardback: 'In our fiercely competitive global landscape, it is critical to stay several steps ahead of the trends, markets and technologies that ensure success. Daniel Spulber's insightful methodology is a must-read for international business managers looking for a strategic advantage.' Bill McDermott, President & CEO, SAP Americas