Happiness and Virtue Ethics in Business: The Ultimate Value Proposition

Happiness and Virtue Ethics in Business: The Ultimate Value Proposition

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Alejo José G. Sison
Cambridge University Press
Edition: Illustrated, 12/11/2014
EAN 9781107044630, ISBN10: 1107044634

Hardcover, 318 pages, 22.9 x 15.2 x 1.9 cm
Language: English

Research on happiness has steadily increased over the last decade, with different streams of inquiry converging into what has come to be known as 'modern happiness studies' (MHS). In this book, Alejo José G. Sison draws on the latest research in economics and psychology as well as Aristotelian virtue ethics to show why happiness is the ultimate value proposition for business. Using non-technical language and a number of illustrative vignettes, he proposes ways for businesses to cultivate the virtues, providing advice on production and service enhancement, customer satisfaction, employee well-being and overall organizational wellness. This book will appeal to a wide readership, including graduate students and researchers in business ethics, moral philosophy and positive psychology.

Foreword Stefano Zamagni
Introduction. The ultimate value proposition
1. Modern happiness studies and 'individual subjective wellbeing'
you only get what you measure
2. Happiness and income
how much happiness can money buy?
3. Choice, desire and pleasure
is happiness getting what you want or wanting what you get?
4. The biotechnology of happiness
not just a 'quick fix'
5. Working on happiness
6. Happiness, politics and religion
now and at the hour of our death
7. Aristotelian virtue ethics
the forgotten philosophical tradition on happiness
Concluding chapter. Learning to be happy