Henry R. Luce,Time, and the American Crusade in Asia

Henry R. Luce,Time, and the American Crusade in Asia

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Robert E. Herzstein
Cambridge University Press
Edition: Illustrated, 2/1/2007
EAN 9780521543682, ISBN10: 0521543681

Paperback, 366 pages, 23.4 x 15.6 x 2.3 cm
Language: English

Henry Robinson Luce (1898–1967) founded Time, Life, Fortune, and Sports Illustrated. Born in China to missionary parents, Luce was a kind of lay preacher, anxious to mold the American mind and advance his ideological program: intervention, capitalism, democracy (when appropriate) and Christian activism. The most celebrated and influential editor of his day, Luce was also obsessed with the American mission in the world, and with China and East Asia, the place of his birth. Luce tried to 'sell' this mission to a sometimes reluctant public. A passionate anti-Communist interventionist, he also convinced Americans that the US had perversely 'lost' China to the Communists. A fervent advocate of the Vietnam intervention, Luce, author of the American Century edited incoming cables so that magazines might conform to his ideas.

Part I. From the American Century to the Cold War
1. Henry Luce and China
prelude to an American crusade
2. Learning to market Chiang's China
3. Bitter victory
4. China on the brink
what role for America?
Part II. Luce and the 'Loss' of China
5. Cold war strategy
allies and enemies in the battle for China
6. Losing China
the hunt for culprits intensifies
7. Anti-communist allies in Asia
MacArthur and Rhee
8. McCarthy and Korea
crises and opportunities
9. The campaign for a wider war in Asia
10. Electing Eisenhower while fighting McCarthy
Part III. Time Inc., Eisenhower, and Asian Policy, 1952–9
11. Unwelcome moderation
Eisenhower's caution in East Asia
12. Keeping the pressure on Mao and Ho
Part IV. Time, Luce, and the looming disaster in Vietnam, 1960–7
13. Time Inc. and nation-making in Vietnam
from Kennedy to Johnson
14. Troubled crusade in Vietnam
15. The final years of Henry Luce's mission to Asia.