Innovations in Sustainability: Fuel and Food (Organizations and the Natural Environment)

Innovations in Sustainability: Fuel and Food (Organizations and the Natural Environment)

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Alfred A. Marcus
Cambridge University Press, 8/10/2015
EAN 9781107421110, ISBN10: 110742111X

Paperback, 382 pages, 22.8 x 15.2 x 2.2 cm
Language: English

To what extent can competition between companies encourage innovations in sustainability that have the potential to solve some of the world's major challenges? Using a series of case studies, this book pits closely related competitors against each other to examine the progress in and obstacles to the evolution of sustainable innovations in energy efficiency, solar power, electric vehicles and hybrids, wind energy, healthy eating, and agricultural productivity. It delves into the efforts of Tesla Motors to bring about a revolution in personal transportation, and the challenges Toyota and General Motors (GM) confront in commercializing hybrids. It explores the movement to healthy food by cereal companies General Mills and Kellogg's, and depicts the battles between Whole Foods and Walmart for the world's palate. By examining the experiences that particular businesses have had with sustainable innovation, this insightful book reflects upon lessons learned and encourages readers to think carefully about the challenges that lie ahead.

the path to sustainability
Part I. Funding Sustainable Startups
1. Leaders of the pack
Khosla Ventures and KPCB
2. Scaling up
Intel Capital and Google Ventures
Part II. Business Models
3. Follow the sun
First Solar and Suntech
4. Making a revolution
Tesla and Better Place
Part III. The Macroenvironment and Industry Context
5. Ticket to ride
Toyota and General Motors
6. Blowing in the wind
Vestas and General Electric
Part IV. Finding Customers
7. Carrying that weight
General Mills and Kellogg's
8. Bridge over troubled waters
Pepsi and Coke
Part V. Competition between Mission and Non-Mission-Based Businesses
9. Consensus capitalism
Whole Foods and Walmart
10. Sustainability's next frontier
Dupont and Monsanto
Concluding observations
the journey continues