Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP
Cambridge University Press, 2/23/2006
EAN 9780521851060, ISBN10: 0521851068
Hardcover, 186 pages, 24.4 x 17 x 1.3 cm
Language: English
This book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making-responsibility at the interface where business and innovation meet.
Introduction
1. Sketching the IP landscape
2. Making the strategic choice
3. Building an IP strategy
4. Implementation
5. Surviving IP disputes
6. Giving diligence its due
7. Licensing and related transactions.
'... should be required reading for senior managers who work in business development. It would also make an excellent reference text for an in-house IP seminar, repeated at regular intervals.' Journal of Product Information Management