Journal Publishing
Cambridge University Press
Edition: New Ed, 1/12/2008
EAN 9780521027687, ISBN10: 0521027683
Paperback, 420 pages, 22.9 x 15.2 x 2.7 cm
Language: English
Journal publishing involves such a variety of disciplines and types and levels of expertise, that a comprehensive professional guide is essential. Journal Publishing not only covers the questions those new to the business will need to ask, but also addresses the implications of new production and publication technologies which will be useful to even the most experienced journal publisher and editor/academic. Based on, and extending, the highly successful Journal Publishing: Principles and Practice (1987), this book covers all aspects of journal production, from editing, design, marketing and list management to electronic publication. An appendix covers tendering for journals; includes addresses of publishers' and editors' associations; provides a glossary of terms and acronyms, and a bibliography - making the book an indispensable desk-reference for all academic journal editors, contributors and publishers.
List of figures
List of tables
Preface
1. Introduction to journals
2. Editing
3. Production
4. Marketing
5. Subscription management and distribution
6. Non-subscription revenue
7. Legal and ethical aspects
8. Financial aspects
9. Bibliographic aspects
10. Managing a list of journals
11. Electronic publishing
Appendix 1. Getting tenders for journals
Appendix 2. Publishers' and editors' associations
Glossary
Bibliography
Index.
'If you are involved in journal publishing (or want to be) this book is essential reading.' CopyRight Magazine