Managerial Economics: Problem-Solving in a Digital World
Cambridge University Press
Edition: 2, 1/13/2022
EAN 9781108984508, ISBN10: 1108984509
Paperback, 810 pages, 24.6 x 18.9 x 4.6 cm
Language: English
Originally published in English
Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. The current business environment presents managers with increasingly difficult decisions, amidst the Covid-19 pandemic and associated lockdowns, as well as the digital revolution and improved technology. Now in its second edition, this textbook features a new focus on how managerial economics has been transformed by the increasing importance of digitization within both the workplace and wider economy. It also features a new chapter on consumer theory, which emphasizes psychological factors and behavioural economics. Wilkinson adapts a user-friendly problem-solving approach to take the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, demonstrating how to apply the principles of managerial economics to real-life situations. This book will be invaluable to business and economics students at both undergraduate and graduate levels.
Preface
Acknowledgements
Part I. Introduction
1. Nature, scope and methods of managerial economics
2. The theory of the firm
Part II. Demand Analysis
3. Consumer theory
4. Demand theory
5. Demand estimation
Part III. Production and Cost Analysis
6. Production theory
7. Cost theory
8. Cost estimation
Part IV. Strategy Analysis
9. Market structure and pricing
10. Game theory
11. Positioning and growth strategy
12. Marketing mix strategy
13. Investment analysis
Part V. Government Policy
14. Government policy and regulation
15. Global issues in managerial economies
Index.