Managing International Business in China
Cambridge University Press
Edition: 2, 10/6/2016
EAN 9781107499034, ISBN10: 1107499038
Paperback, 384 pages, 24.7 x 17.3 x 1.9 cm
Language: English
With the rise of China in the world economy, businesses from all over the world have moved to explore business opportunities in this market. Managing international business in a transition economy like China is a daunting challenge. Xiaowen Tian presents a practical guide to major managerial issues faced by foreign investors in the China market. These issues are analysed in the light of relevant theoretical models of international business, with reference to current management practices of transnational corporations operating in China. Featuring up-to-date case studies, figures, tables, and coverage of new and expanded topics, this second edition can be used as a textbook for undergraduate and postgraduate programmes in international business or other management disciplines, as well as in executive training programmes.
1. Introduction
2. Think strategically
3. Look before you leap
4. Select an entry mode
5. Form an international alliance
6. Protect intellectual property rights
7. Negotiate with Chinese partners
8. Marketing management
9. Production operations management
10. Human resource management
11. Corporate finance issues
12. Corporate social responsibility considerations
References
Index.