News Corporation, Technology and the Workplace: Global Strategies, Local Change
Cambridge University Press, 4/20/2000
EAN 9780521775359, ISBN10: 0521775353
Paperback, 232 pages, 22.9 x 15.2 x 1.3 cm
Language: English
This book, which includes extensive interview material and primary research, examines technological innovation and workplace restructuring carried out by News Corporation in its newspaper holdings in Britain, the United States and Australia. Timothy Marjoribanks finds that while some outcomes at various local sites were similar, many were dramatically different. His study reveals that the nature of existing social relations in a particular location has a major impact on workplace reforms. The book finds that the prevailing balance of power between trade unions and workers, management and employers, and the role of the state in these relationships are the most influential factors in determining the course of events. Significantly, it emphasises the importance of analysing the connections between events occurring locally, nationally and globally if we are to understand the growing influence of corporate actors such as News Corporation.
Part I. Technological Innovation and Workplace Reorganisation
The Newspaper Industry
1. Global technology and the local workplace
a theoretical debate
2. The institutional and societal context
Britain, Australia and the United States
3. The newspaper industry
historical developments in the three countries
Part II. Technological Innovation and Workplace Reorganisation
News Corporation
4. News Corporation Limited
a global media company
5. Wapping
technological change or workplace power?
6. The Adelaide Advertiser
Wapping South?
7 News Corporation in The United States
the land of opportunity?
Conclusion
News Corporation
combining the global and the local.