Purposive Diversification
Cambridge University Press
Edition: Revised ed., 8/21/2008
EAN 9780521022583, ISBN10: 0521022584
Paperback, 284 pages, 22.9 x 15.2 x 1.8 cm
Language: English
This book examines product-line diversification in large manufacturing firms. It introduces and applies a methodology that discerns groups of manufacturing industries related by complementarities in production, marketing, distribution, and research and development (R&D) activities. Manufacturing firms intentionally vary production to exploit these complementarities, and Professor Scott uses evidence from US manufacturing to explore hypotheses about such purposive diversification and ensuing economic performance, including product diversification's effects on both static efficiency and the optimality of R&D investment. The study offers insights into the policy debate about cooperation versus competition among firms: will industrial performance be better if leading firms cooperate on research, production, and marketing? Professor Scott shows that the answers depend on circumstances that vary with different industrial environments. His analysis offers insights about business strategy and public policy toward business combinations in conglomerate, vertical, and horizontal mergers and in cooperative R&D ventures.
Introduction
An overview
Part I. Static Efficiency and the Diversified Firm
1. The multimarket firm
2. Theories linking multimarket contact and market power
3. Diversifying mergers and strategic congruence
4. Multimarket contact and resource allocation
5. The market power of diversifed oligopolists
Part II. Firm and Industry Effects Versus Traditional Models
6. Profitability effects
7. R & D intensity effects
Part III. Dynamic Efficiency and the Diversified Firm
8. Theories linking diversification and the R & D investment
9. Diversification of R & D and productivity
10. Multimarket rivalry and R & D intensity
11. Research diversity induced by rivalry
Part IV. Industrial Policy
12. Diversification versus cooperation in R & D
13. From cooperative research to cooperative production
14. Damoclean taxation and innovation
Afterword
perspectives through time and across countries
Notes
References
Index.