Shakespeare and the Book Trade
Cambridge University Press
Edition: Reprint, 10/15/2015
EAN 9781316507582, ISBN10: 1316507580
Paperback, 316 pages, 22.7 x 15.2 x 1.5 cm
Language: English
Shakespeare and the Book Trade follows on from Lukas Erne's groundbreaking Shakespeare as Literary Dramatist to examine the publication, constitution, dissemination and reception of Shakespeare's printed plays and poems in his own time and to argue that their popularity in the book trade has been greatly underestimated. Erne uses evidence from Shakespeare's publishers and the printed works to show that in the final years of the sixteenth century and the early part of the seventeenth century, 'Shakespeare' became a name from which money could be made, a book trade commodity in which publishers had significant investments and an author who was bought, read, excerpted and collected on a surprising scale. Erne argues that Shakespeare, far from indifferent to his popularity in print, was an interested and complicit witness to his rise as a print-published author. Thanks to the book trade, Shakespeare's authorial ambition started to become bibliographic reality during his lifetime.
Introduction
1. Quantifying Shakespeare's presence in print
2. Shakespeare, publication and authorial misattribution
3. The bibliographic and paratextual makeup of Shakespeare's Quarto playbooks
4. Shakespeare's publishers
5. The reception of printed Shakespeare
Appendix A. The publication of playbooks by Shakespeare and his contemporaries to 1660
Appendix B. Printed playbooks of professional plays, including reprints, 1583–1622
Appendix C. Shakespeare's publishers, 1593–1622.