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Strategic Uses of Social Technology

Strategic Uses of Social Technology

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Garold Stasser Edited by Zachary Birchmeier
Cambridge University Press, 9/30/2011
EAN 9780521899260, ISBN10: 0521899265

Hardcover, 232 pages, 23.5 x 15.7 x 1.5 cm
Language: English

On an everyday basis, we communicate with one another using various technological media, such as text messaging, social networking tools, and electronic mail, in work, educational, and personal settings. As a consequence of the increasing frequency of use and importance of computer-supported interaction, social scientists in particular have heeded the call to understand the social processes involved in such interactions. In this volume, the editors explore how aspects of a situation interact with characteristics of a person to help explain our technologically supported social interactions. The person-by-situation interaction perspective recognizes the powerful role of the situation and social forces on behavior, thought, and emotion, but also acknowledges the importance of person variables in explaining social interaction, including power and gender, social influence, truth and deception, ostracism, and leadership. This important study is of great relevance to modern readers, who are more and more frequently using technology to communicate with one another.

1. Introduction
a social psychological analysis of computer-supported social interaction Zachary Birchmeier, Beth Dietz-Uhler and Garold Stasser
2. A SIDE look at computer-mediated interaction
power and the gender divide Russell Spears, Martin Lea, Tom Postmes and Anka Wolbert
3. Trust, deception, and identity on the internet Melanie C. Green and Jordan M. Carpenter
4. An interactional approach to social influence in computer-mediated communication Kai Sassenberg
5. Social interaction in cyberspace
social construction with few constraints Susanne Abele
6. Dynamics of leader emergence in online groups Andrea B. Hollingshead
7. Ostracism in cyberspace
being ignored and excluded in electronic-based interactions Eric D. Wesselmann and Kipling D. Williams
8. Opinion-based groups
(racist) talk and (collective) action on the internet Craig McGarty, Girish Lala and Karen M. Douglas
9. A juxtaposition of social influences
Web 2.0 and the interaction of mass, interpersonal, and peer sources online Joseph B. Walther, Stephanie Tom Tong, David C. DeAndrea, Caleb T. Carr and Brandon Van Der Heide
10. The virtual social world
the continually changing landscape of social interaction Garold Stasser, Beth Dietz-Uhler and Zachary Birchmeier.