The Business of Ecommerce: From Corporate Strategy to Technology: 1 (Breakthroughs in Application Development, Series Number 1)
Cambridge University Press
Edition: First Edition, 2/28/2000
EAN 9780521776981, ISBN10: 0521776988
Paperback, 288 pages, 22.9 x 15.5 x 2 cm
Language: English
The Business of Ecommerce provides a guide to the types of business that companies can conduct over the Web, and it explains how they can go about building systems to support these initiatives. Business and technology decision-makers will learn all they need to know about the entire field of Ecommerce. Paul May combines his experience as a consultant to blue chip companies with his experience with startups and presents the best of what the two cultures have to offer. He provides a generic model for understanding Ecommerce opportunities, and he explores key application areas that readers can exploit in the real world. The book gathers together all of the relevant technologies and makes them accessible to the reader by explaining each of the key technical topics and issues. This book empowers the decision-maker to make better use of the opportunities of Ecommerce.
1. A context for electronic commerce
2. A business model for electronic commerce
3. Pathfinder application areas
4. An electronic commerce technology primer
5. Architectures for electronic commerce
6. Issues in electronic commerce.